What makes Shroud of the Avatar so Sticky?

Sota sticky


I started playing SOTA, Oct 2016.

Played hard core the first few months then had to take a break.
This pattern has repeated, 4 times now.
The game as we all now has its issues. But I don’t think  it can be purely regarded as a game, it’s more of a virtual world with a hardcore community whose roots go deep into the Novia Earth and whose essence is within the DNA of what is built here.


  1. Each time you play SOTA, you increase your virtual asset, it is that perceived value of that asset that creates a stickiness to this place than many other virtual worlds yearn for.
  2. You know that each month, real improvements have been made, so the more you stay away the more things get better. Even if it’s a little thing like a clearer font on the crafting tables.
  3. Community is a cliche, but real people with real connections and history together means trust and being part of something that feels good and helps achieve your goals in the game.
  4. Being part of creating something. Anytime you log into Shroud and give the old blade a workout on some thugs, it test the game, even if only a teeny tiny bit. The very act of playing this game and trying to break it means you add a bit of yourself to the game. It becomes a shared identity and even has its own badges in the form of a GM. I know if you have a bunch of GMs what you had to do to get there and what that means.


There are probably other reasons what goes to making this a sticky game. I wonder how much the telethons have an affect. I have watched quite a few and what stays with me is that the team who are behind Port are really into this thing. I am sure a few have burnt out and had issues. but transparency provides the brand with something of high value.


I am sure some of you balk at the idea of this game and Port being seen as a brand, but there is market value to how things are perceived and how people are influenced to part with real cash to buy into this game. And it’s ironic that the game itself has an active economy and some players play to trade and build their own merchant brand within the game.


Also, what always intrigues me and I kinda what to see how this pans out. Is how much real money people pay for stuff. There are people out there who will pay for a million ingame gold. Why? What do they get out of it?


Virtual property is really interesting I would love to hear that people are making real money from the game by providing services, rather than having a McJob. Although I am aware that some of you think the RMT crowd are a bunch of low life, Ferengi loving, sell their granny for a Warlock chain, scumbags. To me they just provide another fascinating part of the game and another reason to always come back.

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